Charter

• The mission of Animatronic Bear is to generate web traffic and ultimately sales for the company.
• This website will support our client's mission by creating a tasteful area to view our client's past work and act as a portal for prospective clients to contact Animatronic Bear.
• The most important goal is to get the name of the company out and make prospective clients aware of the services Animatronic Bear provides. Obviously this involves making sure our client's contact information is readily available. The second most important goal is to create a brand identity for Animatronic Bear that makes them stand out and be easily recognized in their field. The third most important goal is to make the site attractive and easy to use in all languages.
• The primary audience for this site is anyone interested in the rental or procurement of these animal "puppets". Television, film, and advertising firms all have use for such devices.
• We would like the audience to pick up the phone and call Animatronic Bear to inquire about rentals or purchases. If nothing else we would like to instill that our client is the most experienced, confident, friendly, and successful company in this field.
• Simple design, ease of use, attractive appearance are all very important.
• We'll measure the success of our site based on site traffic and by how many more calls our client gets after the website is published, compared to before.