Wireframes

URLs

http://www.imdb.com/name/nm0001579/

http://www.animatronicbear.com/

Requirements, Personas, and Content

Requirements

Technical Requirements:
The site must be designed for 1024 x 768
The site must be centered on the page
The site must have embedded videos of the client's past work
The site must look and function the same in all web browsers
The site must not require the user to scroll excessively
The site must use HTML and CSS but no Flash

Business Requirements:
The site must have contact information prominently displayed on the site
The site must use lots of keywords to get it to the top of search lists
The site must be viewable in multiple languages
The site must prominently display the client's past work

Design/Brand Requirements:
The site must incorporate the Animatronic Bear logo
The site must have a catchy tagline
The site must use consistent navigation, fonts, and colors
The site must display all the most important information above the fold


Personas


Primary
Name: Chet Pounder
Age: 42
Occupation: Film Director
Quote: "This bear is the bee's knees"
Profile: Went to The Ohio State University and upon graduation moved to california to follow his dream to be a movie director. He was first hired by an indie studio then was picked up by Disney. His first movie with Disney was Shrek. Chet doesn't have time for a wife and kids. With his smart phone he keeps up to date with all the latest hollywood info. He uses the internet, especially email to keep in touch with the agency he uses to find new talent.








Secondary

Name: Bonnie Billings
Age: 26
Occupation: Marketing/Promotions Director
Quote: "A bear is the only thing in life that loves you more than you love yourself."
Profile: Bonnie never went to college but instead immediately started working for her parent's business. She has been married to her wonderful husband for 3 years but doesn't have any kids yet because she's focusing on her job. Bonnie manages 3 different Panda Express restaurants. This is the first commercial she is in charge of and she's anxious to see how it will affect her business. At some point she hopes to strike out on her own and start her own business. If this commercial goes well she might get the recognition and respect she needs to escape her parent's shadow.




Content

Content is available on the client's current website
Grant can acquire more content from the client if necessary



Site Map

Charter

• The mission of Animatronic Bear is to generate web traffic and ultimately sales for the company.
• This website will support our client's mission by creating a tasteful area to view our client's past work and act as a portal for prospective clients to contact Animatronic Bear.
• The most important goal is to get the name of the company out and make prospective clients aware of the services Animatronic Bear provides. Obviously this involves making sure our client's contact information is readily available. The second most important goal is to create a brand identity for Animatronic Bear that makes them stand out and be easily recognized in their field. The third most important goal is to make the site attractive and easy to use in all languages.
• The primary audience for this site is anyone interested in the rental or procurement of these animal "puppets". Television, film, and advertising firms all have use for such devices.
• We would like the audience to pick up the phone and call Animatronic Bear to inquire about rentals or purchases. If nothing else we would like to instill that our client is the most experienced, confident, friendly, and successful company in this field.
• Simple design, ease of use, attractive appearance are all very important.
• We'll measure the success of our site based on site traffic and by how many more calls our client gets after the website is published, compared to before.